Description
If you’re looking for great up-to-date information about list building you came to the right place because this guide is supposed to give you a headstart on what you need to know about the subject.
If you’re new to internet marketing, you need to know that list building is one of the most popular topics. Usually, at this point you might ask yourself “what is list building?” or “why do I need it?”
The answer to both questions is very simple: “list building” is a process by which you create a list with potential customers that are interested in the products from a specific topic, be it a physical product, service, or just the experience of a professional.
One way of list building, if you’re a website owner, is to use a newsletter form to collect subscribers. However, in such a situation, the visitor might not have anything to win so he will disregard signing up. In this case, a good way to raise interest in your visitors is to offer them a free bonus, but before doing it you have to list all the perks of why the bonus would be of great significance to them. More on this later.
Building a subscriber list is essential in order to lay the foundation of a successful business.
As with anything in life, when deciding to grow your business there might be people who will oppose you, or you might get scared by the fierce competition. In order to overcome this you will need perseverance and strength. Let us begin.
Simple Methods to Obtain Your Leads
Success never comes suddenly, it’s the result of small actions. Take advantage of the small opportunities that can kickstart your business to a new level!
It’s not at all bad to rely on something so simple as a list. Start small and watch your business grow over time.
Opt-In Leads
Opt-In Leads refer to collecting subscriber data through autoresponder systems. For example, you might have a subscription form on your website where users enter their name and email address, directly allowing you to save that information and contact them in the future for products that are related to the website they’ve opted-in/subscribed for.
Of course, most of the time, people won’t just enter their information freely. You have to encourage them to do so by creating a “win-win” situation. By providing them with a bonus, like a product that solves a problem they might face, you are offering them a “win”, and their contact information will provide you with the “win”.
You can include as a bonus for opting in an eBook, report, etc. Use online services in order to generate leads on a continuous basis.
Survey Leads
Another approach to driving leads is to collect contact information through a survey on your website.
People usually like to express their opinions, measured in this case through a survey, so you would have a better reach using this method. There are, however, people that don’t. For those, you could employ simple advertising tactics like expressing the benefits of them filling out the survey form.
You could also tell them that their contribution will improve the content they are requesting access to. Or you could do weekly giveaways and people who complete the survey will be automatically registered for the giveaway.
Giveaways are a great way for persuading people to give you their contact information. We’ll talk more about free gifts later on.
